I worked at Oishii for 1 year as an Industrial Designer.
Oishii Farm Corporation is responsible for developing the world's first and largest indoor vertical strawberry farm. They are changing the agriculture industry and how we grow food.
My team and I saved Oishii $400,000+ & 5,000+ labor hours with products we designed & implemented for construction of the world's largest indoor vertical strawberry farm.
Teburu is a tabletop jig system I designed to build hundreds of metal planter racks faster, cheaper, and safer, without construction error.
Project 1:
interior farm racks
rack building system ( Teburu )
Problem:
Recognizing the construction team could only build 10 racks a day, with build errors and possibility of human injury, I calculated that the existing hand-assembly method would not fulfill Oishii's project timeline and budget.
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contractor team could build
and install 10 in one day
estimated labor cost
faulty assemblies
design brief: create a system to build metal planter
racks error free, quicker, and safer.
ethnographic research
and user convos:
I showed the above drawings to construction team members
and they gave me their feedback on how to make the ideal product.
visualization of research results
design objective: design rack jig + transport system that is easily
adoptable by construction team.
1. 3x faster 2. 1/3 labor cost 3. zero injuries 4. zero faulty builds
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made using Adobe Illustrator
rack build instructions
Teburu tabletop jig construction:
Teburu results:
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contractor team could build
and install 10 in one day
estimated labor cost
faulty assemblies
contractor team could build
and install 32 in one day
actual labor cost
faulty assemblies
during all rack build
& install with design.
Design and manufacture custom LED light hanger brackets.
Project 2:
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custom lighting hung from racks
Oishii's original LED light holder bracket did not enable lights to deliver sufficient light intensity to plants, was unnecessarily expensive, and took a very long time to install onto the racks.
Problem 1:
design brief: design an inexpensive LED holder product that
installs quickly onto existing racks and enables increased light intensity to plants.
1. single piece wire product 2. no hardware needed to install
3. LED bars snap into slot 4. bracket product hooks into rack
5. manually point light at plants to increase light intensity
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Oishii construction plan required 5000 units of this new optimized LED light holder bracket manufactured within a 3 week time frame.
Problem 2:
design brief: design an automated manufacturing system that
will make 5000 light brackets in 3 weeks.
design objective: create a wire stick hopper / magazine loader system
to integrate into existing tabletop CNC machine
1. single piece wire sticks 2. gravity load
3. automated pusher into CNC 4. CNC makes LED light holder product
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pnuematic pusher to feed wire
stick into CNC bender
air compressor
connected to the
3 pneumatic pushers
pneumatic pusher to
load wire magazine
hand load
6-foot wire sticks
pneumatic pusher
loads 1 wire stick
pneumatic pusher
feeds wire stick into
CNC bender
custom sheet metal
bend zone & slopped
collection bin for wire part
safety & structure cage
Pensa DI Wire
CNC wire bender
Arduino-controlled Ryobi
wire cutter Pneumatic actuation
to drop over wire part, cut, then
retract out of bend path
start
done
custom design
“lighting bolt”
3D printed wire
magazine
start
custom magazine "lightning bolt" design
done
x5000 units
LED light hanger + custom manufacturing results :
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increase in average light intensity
from optimized light arrangement
saved in material cost
saved in labor cost
by optimizing design
for installation
parts manufactured in 3 weeks
manual labor hours
eliminated by automating
wire bending production
saved in labor hours
by optimizing design
for installation
click the page to visit Oishii's website and learn more!
click a picture or icon below to see more design!
Palma
- eatware made from palm leaf
- industrial design
- brand creation
- partnered with India-based business
- won India-based fundraising
ID Drawings
- form study
- personal speed challenge
Freelance Designs
- consumer product design
- prototyping
- product photography
- client management
Air 95
- custom-fit face mask
- medical product design
- industrial design
- graphic design
- brand + website creation
- injection molding design
- co-founder / startup
About Matthew Kelley
- bio
- 2024 resume
- contact info